Revenue and Commercial Model

6.1 Business Model

• Box office and streaming licensing fees
• Episodic series exploitation — three titles already structured as pilot plus series
• Scaling a global sustainable media hub, creating jobs and strengthening the sustainable media economy
• A global sustainability media audience

Each picture is co-financed, not funded from this budget alone. National and regional film funding, brand sponsors brought in by attached talent, and product placement are assembled per title on top of the production budget, through roughly 600 sponsor and partner relationships worked each year across the festival network. The effect is that the capital in this request buys more finished pictures than its face value implies.

Schematic · equal layer heights are not proportional to amount

Product placementNot quantifiedAssembled per title

Brand sponsorship brought in by attached talentNot quantifiedAssembled per title

National and regional film fundingNot quantifiedAssembled per title

Green Me production budget44,000,000.00 € per pictureThis request

≈600 sponsor and partner relationships worked each year

Reading this figure: Each picture is co-financed, not funded from this budget alone. National and regional film funding, brand sponsors brought in by attached talent, and product placement are assembled per title on top of the 44,000,000 € production budget, through roughly 600 sponsor and partner relationships worked each year across the festival network. Those additional amounts are not quantified in this plan.

F-19 Per-picture financing sources data

Layer	Amount	Source
Green Me production budget	44,000,000.00 € per picture	This request
National and regional film funding	Not quantified	Assembled per title
Brand sponsorship brought in by attached talent	Not quantified	Assembled per title
Product placement	Not quantified	Assembled per title

6.2 Festival Sponsorship

Sponsorship packages sold per location, 2017:

Packages combine media, festival, creative, network, spa and glamour components depending on venue, and are sold either as packages or as individual services. A separate line, sustainability content development, is contracted directly with corporate partners.

2017 rate card

Berlin (incl. prize money)Cologne (per venue)Cannes (week-long)LA / Dallas (Pre-Oscar / Earth Day)

Platinum

100,000100,000120,00050,000

Gold

50,00050,00060,00030,000

Silver

25,00025,00030,00020,000

Bronze

10,00010,00015,00010,000

Reading this figure: Sponsorship packages sold per location in 2017. Packages combine media, festival, creative, network, spa and glamour components depending on venue, and are sold either as packages or as individual services. A separate line, sustainability content development, is contracted directly with corporate partners.

F-20 Sponsorship packages by location data

Tier	Berlin (incl. prize money)	Cologne (per venue)	Cannes (week-long)	LA / Dallas (Pre-Oscar / Earth Day)
Platinum	100,000	100,000	120,000	50,000
Gold	50,000	50,000	60,000	30,000
Silver	25,000	25,000	30,000	20,000
Bronze	10,000	10,000	15,000	10,000

6.3 What Partners Buy

The festival's stated partnership and sponsorship values: medial range · PR and marketing platform · product integration · sustainability alliance · celebrity endorsement · social media immersion. For mobility partners specifically: direct contact with the target group for new mobility, a congress panel on the urban mobility of the future, and marketing activity around the festival including gala shuttles and test drives.

6.4 Media Reach

Supplied Green Me source material. The image reports a different reach measure from the eight-partner table below.

Festival media partners and their reach:

Heute Journal3,823,908

Eve Magazin897,327

Mare379,190

Flux FM251,658

Biorama62,227

Greenscreen18,256

International Ocean Filmtour9,198

Forum6,279

Reading this figure: Combined range of the eight named festival media partners is 5,448,043 — the sum of the rows listed. Heute Journal accounts for roughly 70% of it. This is a media-partner range figure and is not the same measure as the 250 M reach KPI reported for a single Berlin festival.

F-21 Media partner reach data

Partner	Format	Range
Heute Journal	TV journal	3,823,908
Eve Magazin	Lifestyle & sustainability	897,327
Mare	Trade journal, oceans	379,190
Flux FM	Alternative lifestyle radio	251,658
Biorama	Lifestyle & sustainability	62,227
Greenscreen	Nature film festival	18,256
International Ocean Filmtour	Film tour, oceans	9,198
Forum	Trade journal, sustainability	6,279
Total		5,448,043

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